HSY Collection at PFDC LOreal Paris Bridal Week 2013

PFDC LOreal Paris Bridal Week 2013 Day 1 was opened by iconic designer, HSY, participating at the PFDC LOreal Paris Bridal Week platform for the third time. HSY’s ‘A Tribute’ was a collection that paid homage to the independence, beauty and confidence of women featuring three unique segments: Vaneeza Ahmed, Mehreen Syed and Reema Khan who were the collection’s inspiration and showstoppers respectively. Fluid silhouettes with an accent on structure at the hipline and detailed dart manipulated corseting and blouses, with a strong emphasis on silk velvets, diaphanous chiffons, delicate tissue and hand woven jacquards that created a look that was luxurious and opulent. Intricate handicraft and age old techniques had been revived for a bride who appreciates the richness of her heritage. 

The HSY collection was a study of surface embellishments and textures that encompassed stitches from every province across the nation, such as pitta, gota, pippal girah, long girah, marori, Kashmiri tanka, crystals, mukesh, naqshi ganta, applique, hyderabadi phool, khichwa tanka, chawal tanka and paarsi gara. The collection incorporated the use of three strong colour themes which were showcased during three individual segments on the ramp; classic HSY Rouge; fresh luminous corals and hues of bright and oxidized golds; and daring midnight blues.

For this collection, HSY had collaborated exclusively with Ahmad Haroon Khan, who had designed jewellery inspired by the Nizam of Hyderabad and Queen Noor Jehan to complement the collection. Each individual ornament in the accompanying collection was handcrafted in silver with gold formation and featured precious and semi-precious stones. Make-up looks for HSY’s collection showcase were created exclusively by LOreal Paris. Musician Junaid Khan also walked the ramp for HSY’s collection showcase segment, Mehreen Syed.