Launched in 2004 Label 'Anupamaa' has been voted as outstanding by Elle US while Vogue UK declared her autumn winter 2008 collection as 'easily the prettiest'. For many years now, Anupama has received a great response in Paris.In 2007, she took part in the Australian Fashion Week in Sydney which won her tremendous applause with prominent fashion buyers and media . Anupama has been experimenting and setting new milestones in her unique printing and needle work techniques. The print stories are often eclectic and the philosophy is organic.
Anupamaa's debut foray into the bridal wear category has been much anticipated. Knowing fully well that the centuries old Indian crafts traditions need to be constantly reinterpreted and revitalised into the contemporary, her research has been exhaustive and has made her travel and study the various cultures of weaving and craftsmanship across the country.
Anupamaa's debut foray into the bridal wear category has been much anticipated. Knowing fully well that the centuries old Indian crafts traditions need to be constantly reinterpreted and revitalised into the contemporary, her research has been exhaustive and has made her travel and study the various cultures of weaving and craftsmanship across the country.
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