After having completed her graduation from NIFT Gandhinagar in 1999, Viral joined hands with her husband Ashish to give birth to their brainchild Studio Virtues. And there has been no looking back ever since. Retailing their clothes under brand Virtues, Viral and Ashish experiments with yarns and weaves without disturbing the fabric. In the year 2005, a qualified designer cum model from New Delhi Vikrant Mehta joined hands as an associate designer. Thus, was the birth of Virtues by Ashish, Viral and Vikrant.
Currently, they retail from their own studio in Ahmedabad, Ogaan in New Delhi, Mumbai and Kolkata, Ffolio in Bangalore and Elahe/Urja in Hyderabad. They also retail at international designer boutiques in New York, Vancouver and Singapore.
Currently, they retail from their own studio in Ahmedabad, Ogaan in New Delhi, Mumbai and Kolkata, Ffolio in Bangalore and Elahe/Urja in Hyderabad. They also retail at international designer boutiques in New York, Vancouver and Singapore.
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